This is it, Be here now is an interactive neon sign that was first shown at the Amsterdam Light Festival 2015. The most recent placement was in 2020 at Battersea Power Station in London (shown above) and in 2021 at the Knokke Heist Light Festival.
It flashes. It crackles. It sparkles. The artwork encourages visitors to come closer with its attractive colors and provoking message. At the moment the visitors arrive at the location they are beckoned to, the lights dim, accompanied by an array of loud rustling noises. Annoying, insidious and endlessly elusive, flickering in the periphery of your scope – that’s how neon should be.